Boobs Much?

http://www.youtube.com/watch?v=o_xEUi_OSHE

After seeing this Save the Boobs ad on TV about 2 months ago, I was shocked. I understand that "sex sells" but this is too much. Breast cancer is a serious epidemic that affects millions. How about a commercial on a more serious note?

I was surprised to see this on TV..actually what am I saying? I guess its not too surprising...there are racy ads EVERYWHERE these days. Boobyball, the charity that promoted this commercial, was designed to get the attention of people under the age of 30..mission accomplished. Because, seriously what male (or female) is going to ignore this kind of commercial? With the tagline "You know you like them, now its time to save the boobs," this is what chairty founder M.J. Decoteau had to say: "Young people are picking up pamphlets with a 65-year-old woman on the cover and probably tossing them out. We're really about creating a bold way of communicating the message in a fun way that's going to stop them in their tracks. We're hoping that they get the take-away message that is to be breast aware."

Right...